About

I am a US-born, native English speaker with a background in digital production, journalism, and copywriting. After moving back to Berlin in 2017, I realized that I love helping people develop their individual brands. I work with artists, creatives, and independent entrepreneurs on a variety of projects, including:

  • writing and editing website copy, portfolio copy, program notes, exhibition notes.
  • writing and editing biographical information.
  • curating Instagram and other social media feeds with imagery and text.
  • developing and fine-tuning presentations in English.
  • writing press-releases and marketing materials.

 

Here’s my full bio:

Celeste found herself working as a web producer at VH1.com quite by accident back in the early days of the world wide web. As a recent journalism grad searching for her first big job in the Big Apple she envisioned something a bit… glossier – think Vogue or Vanity Fair. 

But in time, the great secrets of our personal stories are revealed, and how lucky she was to have developed a foundation in web production so early in her career.

As a web producer at VH1.com, Celeste gave the popular MTV Networks brand a robust online presence, forming a symbiotic relationship between on-air and online so that the experience of venturing between the two became seamless.

While the web was finding its footing in the new media landscape, so too was Celeste. Working a day job she loved, she pursued her passion for journalism at night and on weekends by covering the New York music, dance, and theater scenes for publications like All About Jazz and Dance Project Sequence, a bilingual magazine bridging the cultures of the US and Japan.

In 2007 she went freelance full time, relocating to Berlin with her husband and exploring everything this extraordinary city has to offer. The opportunity to work on projects for St. Regis, Park Hyatt, and Starwood Hotels and Resorts Luxury Collection arose during this period, offering Celeste the chance to sharpen her research skills and become fluent in the language of these iconic, elite hospitality brands while working remotely with an editor on the other side of the world.

She also launched a company blog and helped establish a social media presence for MBF Bioscience, a Vermont-based business that develops products to facilitate scientific research with a big focus on neuroscience. Covering topics like Alzheimer’s disease, post traumatic stress disorder, and fetal alcohol syndrome gives Celeste a deeper appreciation for the critical importance of science, while showcasing her ability to translate the dense language of the laboratory into concise, easily understood  stories for the general public.

After two years in Germany, Celeste gained enough facility with the language to carry on a basic conversation with the farmer who sold apples and honey at her local Saturday market, but alas it was time to move on. UC Berkeley came calling, so while her husband worked on a PhD, Celeste gave birth to a baby girl, contributed House Tours to Apartment Therapy, and later started writing for the Academy of Art University Newspaper.

Covering stories across the San Francisco art school’s 23 majors, she found an endless trove of inspiration writing about students, faculty, and alumni working in industries like video game development, landscape architecture, virtual reality, sculpture, film, and animation. Her coverage of current cinema for the paper’s A&E section brought her face to face with actors and directors like Parker Posey, Kate Beckinsale, and Whit Stillman.

In 2017 Celeste moved back to Berlin with her family. She’s getting reacquainted with the city, learning German, and writing about the people she meets along the way. If you’ve got a project that could be a good fit, she would be delighted to hear from you.

You can find a selection of some of Celeste’s favorite stories about travel, science, and celebrities in her writing portfolio at celeste.pressfolios.com.

Follow her on LinkedInTwitterInstagram, and Facebook.

And contact her at celestegottfried(at)gmail.com.

 

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